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Monday, March 30, 2020

EL114 Elements of School Communications* ONLINE COURSE

Start Date: 3/30/2020 12:00 PM EDT
End Date: 4/30/2020 12:00 PM EDT

Venue Name: Online Course


Organization Name: PASBO

Contact:
Kimberly Pierich
Email: kpierich@pasbo.org
Phone: 717-540-9551

Effective school community relations aren’t only the job of the Communications or Public Relations Director.  They are important for every staff person who has contact with any of the key school stakeholders. The Elements of School Communications workshop will provide the foundation knowledge and skills to enable all staff to have a positive impact on the relationship between the school and its many communities.

Online Course running March 30 - April 30, 2020
Orientation Session - March 30 (12:00 pm)
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ORIENTATION SESSION
An online Orientation Web Session will be held on Monday, March 30 at 12:00 Noon.
This session will overview the course and expectations. This call will not be recorded.
 
COURSE CONTENT:
The course will be broken into five weeks covering the following topics:

  • Target Groups;
  • Types & Methods;
  • Implementing School Community Relations;
  • How to Communicate to Various Groups;
  • Act 1 and the Need For Community Engagement;
  • Crisis Communication Planning;
  • Right To Know, FERPA and The Sunshine Law; and
  • Organizing a School Communications Program.
Instructor:
  • Marci Davis, Educational Consultant, PATTAN
REGISTRATION FEES:
  • Register by March 9: PASBO Member $125/Non-member $185
  • After March 9: PASBO Member $130/Non-member $190
CREDITS:
  • PASBO Professional Registration = 4 CEUs
  • CPE Credit = 6 in Specialized Knowledge & Applications