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EL104 Elements of School Communications* ONLINE COURSE
Date(s): September 28, 2020 - October 25, 2020
Time: 12:00 PM EST - 11:45 PM EST
Effective school community relations aren’t only the job of the Communications or Public Relations Director. They are important for every staff person who has contact with any of the key school stakeholders. The Elements of School Communications workshop will provide the foundation knowledge and skills to enable all staff to have a positive impact on the relationship between the school and its many communities.
Online Course running September 28 - October 25, 2020
Orientation Session - September 28 (12:00 pm)
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ORIENTATION SESSION
An online Orientation Web Session will be held on Monday, September 28 at 12:00 Noon.
This session will overview the course and expectations. This call will not be recorded.
COURSE CONTENT:
The course will be broken into five weeks covering the following topics:
- Target Groups;
- Types & Methods;
- Implementing School Community Relations;
- How to Communicate to Various Groups;
- Act 1 and the Need For Community Engagement;
- Crisis Communication Planning;
- Right To Know, FERPA and The Sunshine Law; and
- Organizing a School Communications Program.
- Marci S. Davis, APR, Educational Consultant, PaTTAN
- Register by September 7: PASBO Member $125/Non-member $185
- After September 7: PASBO Member $130/Non-member $190
- PASBO Professional Registration = 4 CEUs
- CPE Credit = 6 in Specialized Knowledge & Applications
Online Registration
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